Privacy Policy

Privacy Policy

Effective Date: April 2024

This Privacy Policy ("Policy") outlines how we collect, use, disclose, and protect personal information in relation to marketing activities. This Policy applies to individuals who interact with us in the United Kingdom ("UK") and explains their rights and choices regarding their personal information.

1. Collection of Personal Information

We may collect the following categories of personal information for marketing purposes:

• Contact Information: such as name, email address, postal address, and telephone number.
• Demographic Information: such as age, gender, and interests.
• Website Usage Information: such as IP address, browser type, operating system, referring/exit pages, and browsing behavior.
• Communication Information: such as information provided through communication channels (e.g., emails, social media messages).

We may collect personal information directly from you or from third parties with your consent.

2. Use of Personal Information

We use personal information for the following marketing purposes:

• Provide Information: To send you marketing communications, newsletters, and updates about our products, services, promotions, and events.
• Personalisation: To tailor marketing content and offers based on your preferences and interests.
• Analytics: To analyse website usage, measure the effectiveness of marketing campaigns, and improve our marketing strategies.

3. Legal Basis for Processing Personal Information

Our processing of personal information for marketing purposes is based on your consent. You have the right to withdraw your consent at any time by contacting us using the information provided in Section 8 (Contact Us).

4. Disclosure of Personal Information

We may disclose personal information to the following third parties for marketing purposes:

• Service Providers: We may engage third-party service providers to assist us in marketing activities, such as email marketing, analytics, and customer relationship management.
• Business Partners: We may share personal information with trusted business partners for joint marketing activities or co-branded promotions.

We ensure that such third parties are contractually bound to protect personal information and only process it in accordance with our instructions.

5. International Data Transfers

We may transfer personal information to recipients located in countries outside the UK and the European Economic Area ("EEA"), which may have different data protection laws. In such cases, we will implement appropriate safeguards, such as Standard Contractual Clauses or rely on adequacy decisions, to ensure an adequate level of protection for your personal information.

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

7. Data Security

We implement appropriate technical and organisational measures to protect personal information from unauthorised access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8.Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request access to your personal information we hold and receive a copy of it.
• Rectification: You can request correction of any inaccurate or incomplete personal information.
• Erasure: You can request deletion of your personal information under certain circumstances.
• Restriction: You can request the restriction of processing your personal information under certain circumstances.
• Objection: You can object to the processing of your personal information for direct marketing purposes.
• Withdrawal of Consent: You can withdraw your consent for the processing of personal information based on consent.
• Data Portability: You can request to receive your personal information in a structured, commonly used, and machine-readable format or transmit it to another controller, where technically feasible.

To exercise your rights or make any privacy-related inquiries, please contact us using the information provided in Section 8 (Contact Us). We will respond to your request within the timeframes required by applicable data protection laws